Well Beyond Care Selected as Finalist for AARP Health Innovation@50+ LivePitch Event April 27

For Immediate Release

Lauren Tarrant, RN
Chief Nursing Officer
Well Beyond Care, Inc.
(512) 809-4057

Well Beyond Care Selected as Finalist for AARP Health Innovation@50+ LivePitch Event April 27

A Health Tech Company Disintermediating Private Duty Care has Been Chosen as One of Ten Companies Competing at Unique Dual-Pitch Event Bringing Together Health Tech Experts and Investors, as well as AARP Member Consumers

Austin, TX, March 29, 2016 –Well Beyond Care, an online company taking private duty care to the next level, is pleased today to announce it has been selected as one of the finalists for AARP Health Innovation@50+ LivePitch, the one day pitch competition for emerging startups in the healthy living space with a focus on caregiving. Well Beyond Care will compete against 9 other startups that represent the best in health tech startups. For more information on the Wednesday, April 27 event, go to http://health50.org/.

WBCLogo2Well Beyond Care is the only company that teaches families and individuals how to find and manage affordable non-medical in-home care, while solving the chronic problems of caregiver truancy and turnover, and at the same time offering a pathway to transitional care to help HHAs accomplish their Clinical Outcomes and Customer Service goals. Why? Because seniors fall into a black hole post healthcare discharge and wind up back in the hospital, emergency room or nursing home because their care was not transitioned, support and resources were not secured and family and friends went on with their busy lives… at a distance. We offer a way to change this. We have to… Seniors as well as those that are infirmed, are living through their 90’s and even older and continue to strive to live in their homes with and without family support. Our nurses are experienced Home Health and Hospice Nurses that are well equipped to provide resources and local healthcare connections.

AARP’s Health Innovation@50+ LivePitch event, held at Plug and Play Tech Center in Sunnyvale, CA, begins with speaking sessions on caregiving, and then a keynote with Nancy LeaMond, chief advocacy and engagement officer, AARP. The afternoon will showcase ten companies, including Well Beyond Care, who were selected from over 200 applicants.

The ten will be presenting their business focus on stage before a panel of expert judges and an audience filled with AARP members, the actual intended end users of these solutions. Representing AARP’s 38 million members, these consumers will share feedback in real-time on business viability, interest and value, providing the companies absolutely invaluable market data on the spot. Lauren Tarrant, RN, Chief Nursing Officer of Well Beyond Care, will have three minutes to pitch how Well Beyond Care is solving unique healthcare needs of people 50 and over, and/or their caregivers.

“This is a great opportunity for Well Beyond Care to showcase how our online service can help adult children with geriatric parents solve the every nagging problem of what to do with mom and dad,” states Jeffrey Fry, CEO of Well Beyond Care. “We know getting great care is much more than just doing matching, and that is why we also focus on services and resources with our Nurse Care Pair Managers. We are trying to take care to the next level, and close the loop on offering a continuation of transitional care from the hospital, to home health, and back into the home. I personally feel our goals and those of AARP align perfectly concerning the over 50 population and am so excited to be a part of this great event,” Mr. Fry concluded.

About AARP:

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.


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